If you’re thinking about buying a Blackmagic Cinema Camera and missed that wild but very short-lived Pocket Cinema Camera promotion just over a month ago, you’ll be heartened by the news that their Blackmagic Production Camera 4K is now selling at $2,495. That’s $500 off what it was selling for last week.
How long will it last? “Offer ends: Sep 5 '14 at 7:15 PM” according to B&H.
What’s behind it? Hard to say.
But the bottom line is this: if you want 4K recording internally in ProRes or RAW formats, 10 bit 4:2:2 and a global shutter – for the same price as a Sony A7s — this is the moment you've been waiting for. Get the Blackmagic Production Camera 4K now.
Blackmagic Production Camera 4k has been Marked Down -$500 for a Limited Time
The Blackmagic Design Production Camera 4K features a Super 35mm sized image sensor with a global shutter and a Canon EF compatible lens mount. The camera is capable of recording Ultra HD 4K in Apple ProRes 422 (HQ), as well as the visually lossless, compressed CinemaDNG RAW via a future firmware upgrade. The built-in recorder utilizes removable 2.5″ SSDs, which enable the high data rates required by RAW and 880Mbps ProRes. The camera's ability to expose for 12 stops of dynamic range lends the image a truly film-like look, and the Super 35mm (21.12 x 11.88mm) sized sensor approximates the standard of traditional film.
The Blackmagic Production Camera 4K retains the beautifully crafted design and machined aluminum chassis of the original Blackmagic Cinema Camera. Much like its predecessor, this camera features a 5″ touchscreen LCD display with 800 x 480 resolution, which enables monitoring and playback as well as an efficient means for navigating the menu and entering metadata. The camera also includes a full license for DaVinci Resolve color grading software and UltraScope for live scopes via a Thunderbolt connection.
PLEASE NOTE: The camera cannot format SSD drives. SSD drives have to be formatted (via an external 2.5″ compatible dock) as HFS+ on a Mac, or by using Macdrive (not included) on a Windows PC.
PLEASE NOTE: This camera ships without Compressed CinemaDNG RAW Support. This feature will be enabled via a future firmware upgrade.
(cover photo credit: snap from B&H)