Someone brought this video to my attention and by my nature I tend to steer clear of wedding videos. Early in my career I dipped my toe into the wedding industry and found it wasn't for me (it wasn't until later that I realized the reason I didn't enjoy shooting wedding videos. That was because I allowed the clients dictate what they wanted because I didn't show them what I could do. Because of that I left that business as a result.)
However, this video has amassed almost 800,000 views in a couple months so I wanted to see what drove this particular wedding video's view count.
After watching the video I have a hard time with this being called a “wedding” video. It was more like an epic highlight reel of an amazing family doing killer things for a day. Oh yeah, and someone got married.
One of the things that struck me is how bad the audio was. If you listen to the people in the video their audio was not very good for the most part. The creators of this video found some exciting music and let that drive the entire video. This masked the less than audio for most of the people speaking.
They did a nice job of mixing slow motion with regular motion (however, it feels like they shot with a high shutter speed so I don't like much of the movement of the people in the shots. However, that is just my personal gripe.) Don't forget about the incredible Steadicam shots throughout.
One thing that I really tipped my hat to the creators on is how good their eye was in framing existing action. They did this by framing the action against great backgrounds, backlight or directly into the sun. Check out the volleyball sequence and tell me the shot there doesn't impress the heck out of you.
What I loved about analyzing this clip was how much of what they did to make this video great was not technology based at all. The audio wasn't great, don't know what camera they used but I doubt it was a Red or something super high end. They used great camera movements, composition and really focused on capturing the moments that told the story of the day. The laughter and smiles were all genuine and it made you wish you had been there. That is the power of this video.
That and the fact is was an amazing beach setting.
Whatever you feel about this video please take a minute to check out the creative elements that can make your videos stand out. Not whether or not you have the right monitor or camera. Happy Shooting.
Echo and Kim
— David Hepburn (@dhepburn) June 11, 2014
(cover photo credit: snap from the video)