Sony FS7 is to the FS700 as the Canon C300 is to C100?

by Hugh BrownstoneLeave a Comment

Den Lennie interview on the Sony FS7 makes a pretty compelling case for the comparison – except the FS7 is 1/3 less expensive than the C300.

Take an FS700 and an external recorder like the Odyssey7Q, or take the FS7 – please. For about the same money, you get equally stunning 4K images, though clearly there are other differences between the two cameras (like 14 stops of dynamic range from the FS7 yet in a much more compact form factor).

That equivalence within and across brands is one of the big take-aways from this brief on-the-floor interview with filmmaker Den Lennie.

A wise man once told me that in the business world, you can win if your product is better, faster, or cheaper – and that’s it.

Of course, better, faster or cheaper doesn’t guarantee a win, as Sony’s own experience with the video format war between VHS and Betamax remind business school students even today.

Or maybe it does – we just need to think more broadly about what constitutes “better:” sometimes it’s not the product itself, but the marketing or ecosystem that surround it.

When it comes to ecosystem, Metabones’ new Speed BoosterUltra EF>E mount does much to level the playing field, and Sony is moving quickly on its own lenses with the likes of their 28-135 f/4 servo zoom –constant aperture and par focal (remember when you could just zoom in, focus,zoom out and then start your shot without fear?).

The marketing? Well, let's leave that to Sony and Canon.

We live in an age of profound technical capability availableto an ever-growing number of people.

What are we going to do with it?

IBC Sony FS7 interview with Den Lennie

(cover photo credit: snap from the video)


Additional Stories You Will Want To Read:

Leave a Comment