Atomos Shogun with 4k Recording Ready for Action at IBC 2014

by Hugh Brownstone1 Comment

Biggest and baddest of the Australian company’s ”touch screen weapons for filmmakers,” the Atomos Shogun will finally arrive on our shore in a scant 6 weeks.

It’s not always easy to discern a compelling reason for purchasing an otherwise compelling product, but Atomos has no such problem with its eagerly anticipated Atomos Shogun.

A combination video recorder and monitor, the Shogun’s ultimate value lies in its ability to record 10 bit 4:2:2 HD or 4K footage from the Panasonic GH4 and Sony A7s – and to do so in 4K ProRes, RAW or AvidDNxHD at frame rates of up to 120fps in HD.

These are things that neither camera can do on its own.

The result is superior image quality readily apparent to the naked eye – and footage which allows much more latitude in post.

Add the built-in high res (1920×1200) 7” monitor with all of the accouterments – focus assist, zebra, waveform, and more – and it’s pretty clear why even at $1,995 it will make sense for a whole bunch of filmmakers to pony up.

The Shogun is available for pre-order at B&H Photo,Adorama and others.

Atomos 4K Shogun Ready for Action at IBC 2014

Atomos Prepare to Ship the Pioneering Shogun 4K/HD HDMI and 12G/6G/3G SDI Monitor/Recorder/Deck at IBC.

From Atomos Press:

Melbourne, Australia – 12th September, 2014: Atomos, creator of award winning camera-mounted recorders and recording accessories will present the shipping version of the highly decorated 4K Shogun at IBC 2014 (Hall 9, D.25), Amsterdam. The new Shogun is due to begin its first production run to be ready to ship to the reseller channel to meet pre-orders.

2014 has been the break out year for 4K. This was started, in the first half of 2014, with the release of the game changing Mirrorless DSLR cameras from Sony (A7s) and Panasonic (GH4). With the release of the Atomos Shogun in the 2H 2014 we now see the 4K workflow complete & transformed from a new complex and costly niche category, to a mainstream simplified and affordable solution for every creative professional from DOP's through to events and Post Production.

“The response to Shogun has been overwhelming, vindicating our strategy of backing the best sensors and cameras from the top Japanese makers and enhancing their functionality. Leading the charge is the A7S from Sony and the GH4 from Panasonic.” said Jeromy Young, CEO and Founder of Atomos. “The Shogun is truly exceptional, the screen is world class and it has expansive functionality, however this means nothing unless recording media is affordable. 4K recording now costs the same as HD, fast tracking 4K adoption.”

Atomos shogun

The Atomos Shogun is the world's first 4K/HD monitor recorder for creatives that links production to post production in a seamless, affordable and flexible package. With 12G SDI & 4K HDMI connections this powerhouse device gives high end monitor and recording functions to the latest HDMI and SDI 4K and HD cameras. Whether you need 4K ProRes, RAW or AvidDNxHD including high frame rate (120fps) HD, Atomos again deliver.

It features a stunning 1920×1200 SuperAtom IPS 7″ touchscreen at 325 PPI and 178 degree viewing. 400nit brightness and multi-frequency (48/50/60Hz) operation, depending on video input, gives super-smooth monitoring and playback. The Shogun also has genlock-in for synced recording and playout. The included Lemo breakout cable for XLR Audio gives balanced audio, mic and Phantom power, taking the Shogun to the highest level of audio capability.

Like the Samurai and Ninja Blade, Shogun allows you to set up the shot with waveform and monitor assist tools, record pristine 422 10-bit images in 4K or HD straight from the camera sensor directly, all to inexpensive single SSDs, RAIDed HDD's or CFast media.

Atomos has an established reputation for ground breaking functionality of recording, monitoring and playback devices. At the heart of the system is the highly acclaimed AtomOS which seamlessly combines hardware control with software speed and flexibility. Shogun moves to AtomOS 6, Atomos's slickest OS to date. Users get new free functionality improvements and fixes as time goes on, continuing to add to the 57 releases previously done to the OS over the last 4 years. AtomOS 6 is only available for Shogun customers.

You can see the Shogun with AtomOS 6 and the full range of Atomos products at IBC 2014 Hall 9 D.25 in Amsterdam 12-16 Sept, www.ibc.org/

Pricing and Availability
The Atomos Shogun will ship end of October in customer's hands for their productions in November. Pricing is 1495 EUR, 1220 GBP, 1995 USD and will be available through the Atomos Worldwide reseller network. See www.atomos.com for more details.

About Atomos
Atomos designs and manufactures creative production weapons: affordable, easy-to-use field monitor/recorders, converters, power management, C-Fast cards and HDMI Cables that save video professionals time and money, reducing complexity without sacrificing quality.

(cover photo credit: snap from Atomos)

Hugh Brownstone

Hugh Brownstone

Hugh is the founder of Three Blind Men and An Elephant Productions. He and the team write, direct, shoot, score, and edit web-centric films; conduct photo shoots; and write copy, white papers and blog posts. Hugh also writes screenplays (he recently optioned a TV pilot) and just published his first eBook (Apple's iPhone: The Next Video Revolution). If it's about telling stories, it's in their wheelhouse.

And always with the ambition of authenticity, humanity and wit.
Hugh Brownstone

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