There is nothing quite like a celebrity endorsement to rubber stamp a new product in the minds of wavering buyers. In this case there are two celebrities and a well-known corporation involved – director Spike Lee, songstress Kelly Rowland and soft drinks giant Pepsi. And a game that is almost a religion in some parts of the world – soccer aka association football aka just plain old football.
Spike Lee and his two camera operators shot the video in Brazil on two hand-held raw-recording D16 digital cinema cameras linked together via a wireless monitoring system. The system, costing US$899, consisted of a SmallHD DP4 monitor, an external battery pack and digital wireless transmitter and receiver.
Digital Bolex's Elle Schneider, Joe Rubinstein and team share the video and describe the wireless monitoring system Spike Lee and co. used.
From Digital Bolex:
“For under $1000, this wireless setup, while not the most elegant, offers you 10 hours of run time with over a 100′ distance, which is perfect for small budgets and run-and-gun situations without access to power in the field.”
Ten hours of running time over a distance of 100 feet for less than $1000. That's not half bad at all in this day and age of low budget productions aiming high and delivering high in the emotion and storytelling stakes.
After watching this video I for one am now a believer in the moviemaking value of the Digital Bolex D16.
Kelly Rowland – The Game (from Pepsi Beats of the Beautiful Game LP)
Film by 40 Acres And A Mule Filmworks in association with Creators League
Director: Spike Lee
Executive Producer: Frank Cooper III
Kelly Rowland “The Game”
Written by Sia Furler, Jake Troth, Kirby Dockery and Ellen Healy
Pepsi Beats of the Beautiful Game (www.pepsi.com/thegame) is the world's first visual soundtrack made up of 11 anthemic songs and companion short films, or ‘filmtracks,' that capture the indelible spirit of the world's most popular game — futbol
© 2014 PepsiCo, Inc
℗ 2014 MSC Sounds
PEPSI and the Pepsi globe are registered trademarks of PepsiCo Inc.
All Rights Reserved 2014
For more information visit pepsi.com/THEGAME
Follow the conversation online with #FutbolNow
(cover photo credit: snap from the video)
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