The latest rumor from Canonwatch.com is hinting that the Canon 5D Mark IV might ship with the ability to shoot 4K video.
The questions we should be asking are:
#1- Is the rumor credible?
#2- If the Canon 5D Mark IV doesn’t have the ability to record (internally or externally with a recorder) 4K video what does that mean for the flagship DSLR video camera?
Let’s start with #1.
I am always wary of rumors. Especially when they are far in advance of any possible announcement. The further away a rumor is from a potential launch usually means it is more wishful thinking than fact. I have no insight as to what may or may not be the feature set for the 5D Mark IV but I don’t put much stock in these sorts of rumors at this point.
The reason I wanted to talk about this rumor is more because of question #2.
When the Canon 5D Mark IV does indeed get announced I think the bigger story will be if there were no way to record 4K video (again either internally or externally).
As of today the following competing cameras offer the ability to record 4K video:
- Sony A7s (with external recorder)
- Panasonic GH4 (both internally and with external recorder)
- Panasonic FZ1000 ($899)
- BlackMagic Production Camera 4k $2995 *Updated price
- GoPro Hero 3 (However, the 4K is only 12 or 15 fps) $399
And this doesn’t cover the rising number of prosumer camcorders that shoot 4K video. Outside of Canon’s 1DC ($13,000) both Canon and Nikon are now behind the growing curve of 4K.
That makes me ask the question: What happens to Canon if their flagship DSLR the 5D Mark IV doesn’t allow users to shoot 4k will that be the beginning of the end?
The vast majority of paying gigs are still not shooting 4K and it doesn’t seem likely that that will change in the near future. However, for the first time paying jobs are moving toward 4K. We cannot avoid it. I think in the real world Canon could maybe get by another couple years without a 4K camera at a lower price point than the 1DC.
Even though I think they could doesn’t mean they would. When we buy cameras we need to know that our investment will work for the life of the camera. I think if the 5D Mark IV is announced in early 2015 then that means it will most likely not be updated until 2018. If Canon thinks they can wait that long for their flagship camera to not shoot 4K video until 2018? That would be a huge mistake.
Canon does have another option. They could possibly release a camera that doesn’t record 4K video but have a mid cycle firmware update to allow the camera shoot 4K. I think this is very unlikely though because I think from the engineering side in order to shoot 4K the insides need to be right from the get go. That would mean Canon would in essence disable the 4K recording and open it up well after they start selling the cameras. I think Canon survived launches like that in the past but I think the market would be unhappy with that again.
I guess this boils down to I think it is likely that the Canon 5D Mark IV will shoot 4K video. If not Canon will cease to be the leader in the space and will lose significant market share. So Canon if you are listening…
Canon EOS 5D Mark IV To Feature 4K Video?
Just recently a rumor surfaced stating that Canon may announce the EOS 5D Mark IV at the beginning of 2015. Now I have been told (thanks) that the successor of the EOS 5D Mark III could feature 4k video. The feature is going to be implemented, so the source, to further push the 5D into the videographers domain.
Currently Canon is featuring 4k on the EOS-1D C (Adorama | B&H Photo). It would be a more than welcome move if the 5D Mark IV would deliver 4k! Canon added HD recording to the EOS 5D Mark II, let’s hope the EOS 5D Mark IV will make the next step. Just to remind: full HD has a 1920 x 1080 resolution, 4K has a resolution of 4096 x 2160.
Also Read this article on CanonWatch “Canon EOS 5D Mark IV To Feature 4K Video?”
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(cover photo credit: snap from CanonWatch)