Why Kids Get Dirty – A Soapbox Promotional Ad

by planetMitch5 Comments

This was a simple but I thought effective use of a Canon EOS 5D Mark II by a small crew to deliver a commercial that was shot in one day.

D.C. Joseph reached out and shared this with me and I wanted to share it with you.

We recently produced a promotional film for Soapbox Soap. They are really cool national company in over 1,000 stores, Target, Costco, Kroger, Whole Foods, etc. We shot the film on the Canon EOS 5D Mark II with Rokinon glass. Rokinon recently shared the film on their Facebook.

The Serif Creative and Soapbox Collaboration

“In 2012, Serif Creative added Soapbox Soaps to the list of companies we wanted to partner with for the year. Several weeks later, Dave Simnick, their founder, happened to be passing through Columbus, OH for a meeting in January 2013. Dave and D.C. Joseph, the principal of Serif Creative, met up at Bodega Gastropub in Columbus over OYO Whiskey to talk about working together in the future (as fate would have it, D.C. also, unknowingly, met his future girlfriend that same night).

Unfortunately, in early 2013, the timing wasn’t quite right for the companies to partner together. In late 2013, however, talks of working together picked up again and Soapbox Soap contracted out Serif Creative to produce a short promotional film highlighting their products. Soapbox and Serif collaborated on a script and pulled inspiration from YouTube sensation, Kid President, and director Wes Anderson's work. Naturally it was intended for the film to have a strong cute factor to appeal to Soapbox's main demographic, moms and grandmas. We embraced his goofy mannerisms and nuances and really just let him be himself on set, which is where the lead character really shined.

As far as production is concerned, we shot the film entirely with the Canon EOS 5D Mark II at 24p using the Cinestyle preset from Technicolor and cut the film on Final Cut Pro X. We used two Rokinon lenses, the 35mm and the 85mm, a Bogen Manfrotto Tripod and a scrappy, 3 man crew. Despite the frigid temperatures, Serif shot the entire film in 1 day and delivered the edit shortly after.”

To watch the film and learn more about Serif Creative and Soapbox Soap visit their sites at:



Why Kids Get Dirty – SoapBoxSoap.com

What do you think?

Was that cool or trash? I demand you let me know down in the comments!

(cover photo credit: snap from the video)


  1. As I am on the verge of getting a 5d III I was quite pleased to see this. Productino values and acting spot on. I suppose I found it a tiny, wee bit too long but then everyone edits different (thank you Mr. Jobs).

  2. Huh. I actually liked the video. The quality was great and now I want the camera. I do agree with Simon that the video is a bit long, but I think it all works out pretty well. Simple, yet effective.

  3. Haha, that’s a fun video. Video’s with kids are always more creative for some reason. Anyways, the quality of the video rocks, it’s some of the best quality I’ve seen in a video. I’m not saying it’s the greatest by any means, but it’s pretty good.

  4. Nice commercial. I <a href = mjmmedia.com/video/ >like kids in video commercials</a>. They are cute and funny. The kid in this video also has some cute expressions.  I don’t know about others, but I watch commercials not just to know about the product but to enjoy its humor.  This commercial has both the factors I like about a commercial, kids and humor.  Any commercial just about promoting the product will be boring to watch unless they include some humor or a good message in it.

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