This was a simple but I thought effective use of a Canon EOS 5D Mark II by a small crew to deliver a commercial that was shot in one day.

D.C. Joseph reached out and shared this with me and I wanted to share it with you.

We recently produced a promotional film for Soapbox Soap. They are really cool national company in over 1,000 stores, Target, Costco, Kroger, Whole Foods, etc. We shot the film on the Canon EOS 5D Mark II with Rokinon glass. Rokinon recently shared the film on their Facebook.

The Serif Creative and Soapbox Collaboration

“In 2012, Serif Creative added Soapbox Soaps to the list of companies we wanted to partner with for the year. Several weeks later, Dave Simnick, their founder, happened to be passing through Columbus, OH for a meeting in January 2013. Dave and D.C. Joseph, the principal of Serif Creative, met up at Bodega Gastropub in Columbus over OYO Whiskey to talk about working together in the future (as fate would have it, D.C. also, unknowingly, met his future girlfriend that same night).

Unfortunately, in early 2013, the timing wasn’t quite right for the companies to partner together. In late 2013, however, talks of working together picked up again and Soapbox Soap contracted out Serif Creative to produce a short promotional film highlighting their products. Soapbox and Serif collaborated on a script and pulled inspiration from YouTube sensation, Kid President, and director Wes Anderson’s work. Naturally it was intended for the film to have a strong cute factor to appeal to Soapbox’s main demographic, moms and grandmas. We embraced his goofy mannerisms and nuances and really just let him be himself on set, which is where the lead character really shined.

As far as production is concerned, we shot the film entirely with the Canon EOS 5D Mark II at 24p using the Cinestyle preset from Technicolor and cut the film on Final Cut Pro X. We used two Rokinon lenses, the 35mm and the 85mm, a Bogen Manfrotto Tripod and a scrappy, 3 man crew. Despite the frigid temperatures, Serif shot the entire film in 1 day and delivered the edit shortly after.”

To watch the film and learn more about Serif Creative and Soapbox Soap visit their sites at:

Why Kids Get Dirty –

What do you think?

Was that cool or trash? I demand you let me know down in the comments!

(cover photo credit: snap from the video)


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