Tips on Mastering the Art of Kickstarter: Cinetics’ Axis360: Automated Motion Control System

by steven schwartz9 Comments

Two minutes into my chat with Justin Jensen, the founder of Austin-based Cinetics, he said, “We owe everything to our community of loyal film makers who've supported our product launches on Kickstarter.”

With three successful Kickstarter launches, the latest being their Axis360 Kickstarter campaign, it's obvious that Cinetics has mastered the art of building a loyal community on the crowd funding site.

Cinetics has literally built their company by listenining to the suggestions and feedback from their supporters – real people who actually use their products.

Check out the short interview where Justin shares some of their secrets to creating a successful Kickstarter campaign.

Axis360: modular motion control for cameras by Cinetics

From Cinetics Press Release:

Cinetics, designers and manufacturers of lightweight and portable cinematic systems for videographers and filmmakers, is launching a Kickstarter campaign to raise awareness and funding to produce Axis360, a compact, motorized tripod head and slider for dynamic panning, tilting, and sliding video and timelapse photography. Axis360 joins the existing line of lightweight and portable video effect solutions which includes Cinetics’ CineSkates and CineMoco systems, also introduced through enormously successful Kickstarter campaigns. All Cinetics systems are assembled by hand with precision craftsmanship to ensure smooth movements during use.

Axis360 is an automated motion control system that rotates and slides a camera. Designed specifically for small production crews and extreme portability, the system is compact and lightweight, sets up quickly and easily, and is extremely versatile. Compatible with most DSLR, mirrorless, and cinema cameras weighing less than 11 pounds, Axis360 can move at a wide range of speeds, fluidly or incrementally, and the number of system combinations to suit specific shooting needs is virtually endless. Axis360 is controlled by the CineMoco motor controller, which is compatible with most video cameras and can synch moves and timelapse photos on most Canon and Nikon DSLR cameras with cables included with the system. Many other cameras support timelapse photography with built-in timers (intervalometers) and do not require a camera cable.

axis360 GIF

“We are truly grateful to our Kickstarter community for helping us create our CineSkates and CineMoco motion systems,” explains Justin Jensen, founder of Cinetics. “Axis360 is our latest creation and incorporates additional features and functions our customers wanted to see in a motion control system. Receiving feedback and input about what our next product should feature, along with the financial support of the community, we are able to produce great solutions for today’s videographers and filmmakers. We are excited to see what the new system will help them create next,” Jensen added.

The Axis360 is available in three primary kits

Axis360 Basic

Axis360 Basic Function: Pan

Axis360 Basic
Function: Pan

The Basic Kit has everything you need to set up a motorized panning camera move including CineMoco Controller, Tripod, and Ballhead. Any tripod with a ¼”-20 or 3/8”-16 attachments can also be used.

Axis360 Plus

Axis360 Plus Function: Pan or Tilt

Axis360 Plus
Function: Pan or Tilt

The Axis360 Plus includes all the components of the Basic Kit plus a Tilt Kit for balanced, motorized tilting moves.

Axis360 Pro

Axis 360 Pro Function: Pan or Tilt or Slide

Axis 360 Pro
Function: Pan or Tilt or Slide

The Axis360 Pro includes all the components of the Plus kit as well as a slider rail for smooth, automated horizontal and vertical camera moves. Two and three axis motion control kits are also available for multi-dimensional moves.

The new Axis360 and the entire line of Cinetics portable cinematic systems will be on display at SXSW trade show March 9-12 in Austin, TX.

Early system orders will be delivered in April, and the balance of system orders through Kickstarter will be fulfilled in May. Several Kickstarter Pledge packages are available here.

Cinetics' Justin Jensen's Tips to a Successful Kickstarter Campaign

Justin, what's the most important thing people need to do to make a successful Kickstarter campaign?

Put as much effort, time, and dedication into your Kickstarter campaign as you can possibly afford. What's great about the Kickstarter site is that you can release your campaign to a select group of friends and supporters to test and give you feedback before you open it up to the public. This is invaluable information to enable you to tune up your campaign.

This Axis360 product wouldn't have been the same if our group here at the company had built it without the ideas, suggestions, and feedback from our group of loyal customers. Listening to what people who use your products is invaluable in the design process. So, the lesson is to use your Kickstarter audience to give you advice in how to make your product better.

What has Kickstarter meant to the development of your company?

We owe everything to our Kickstarter supporters. Without them there wouldn't be a company. One of the most valuable things we've learned is to always deliver on every promise you make. For example, we changed the rewards in a previous campaign after it was underway to make sure we could absolutely deliver on each reward on time as promised.

Thanks for the valuable Kickstarter tips, Justin, and best of luck with future campaigns.

About Cinetics
At Cinetics, we help people create captivating video through controlled camera movement. Our company makes a line of portable products that work together so you can ditch the bulky gear and carry a whole arsenal of camera tools on your back! We’re building a modular, cinematic system that is intuitive, portable, and super functional. Our technology is developed by our customers and hand-built by our team right here in Austin, TX. Our products are available to order on and through our dealer network.

What do you think about the Axis360 motion control system? Were Justin's Kickstarter tips useful? Let others in on your thoughts by leaving a comment below:

(cover photo credit: snap from Kickstarter)


  1. I wish Cinetics all the best, but this post on ‘tips about Kickstarter’ was 95% sales pitch. We’ve come to love Planet5D for it being a source of information, along with the odd blatant advertorial, but this actually tries to hide behind the cover of information…
    C’mon, you asked 2 questions… That’s not an interview! That’s an email, and even I could do that…

    1. I agree with you somewhat, but I wouldn’t really say it’s some sales pitch. If anything, it’s just informing the masses that Kickstarter can give someone the chance to realize their dream by essentially funding it full on. I just think they’re thankful to kickstarter and recommend people to use them to get their ideas out there.

      1. Yeah I’ll agree that the interview is a little short, but I love the idea of getting more people to use kickstarter and if this site and others can give us some good tips, I’m all for it. I have some ideas I’d like to get funded, but I wouldn’t have a clue on where to begin so I never did it.

  2. Hi Ollie, thanks for the comment! Steven and I talked in depth about our project and crowdfunding. I think he did a great job of presenting the project as well as the information from our conversation. If you have any other questions please post them here, and I’d be happy to answer! Justin

  3. I love kickstarter for getting great products like this to release to the public. If it wasn’t for kickstarter, some of the coolest and most innovative products wouldn’t have been released. I hope I can get my hands on one or all of these sets one of these days.

    1. I was hoping for a bit of a longer interview, but I was happy with what I read. I am really excited for cinectics axis 360 automated motion control system. It’s such a cool name too. 🙂 And it’s cool that you guys are almost to $420thousand in funding, that’s awesome, especially since all you guys asked for was $75,000.

      Congrats guys, can’t wait for it to come out. 😉

  4. I am very interested in this. It seriously looks like the best system around, simply for what it does. It’s essentially a better slider than most other devices. Do you guys agree or disagree? I’m a bit new to all of this, so don’t hate.

  5. I am usually a bit hesitant about kickstarter, but since this is already over-funded and still has many days to go, I think I might jump into the fray and get a package of my own. It does look like a very useful and promising tool. Thanks for sharing planet5d.

  6. I’d like to see a review of the actual axis360 system…that’d be a worthy planet5d article…

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