We've seen this on several news sites this morning and it is a bit of a shock – the Blackmagic Cinema Camera is now available for only $1999 – tho we
haven't have now seen the price slashed on sites like B&H.
The news may be perceived as a blessing for those wanting to buy a Blackmagic Cinema Camera, but those who already have one or got one just a week ago are a bit upset as seen over on the bmc forums. Especially crushing to many to have their re-sale value go into the dumper!
Grant, this is not cool. After over a year of waiting for the camera, and then when it finally arrives you knock off 30% of the price for everyone else.
Now it isn't strange for people to be upset when prices change, but when you see a 33% reduction on something you just bought, people are going to be vocal. Unfortunately, that's just the way things go sometimes. Hopefully some will be able to get relief from BMC.
Grant Petty email
Blackmagic Design CEO Grant Petty sent out an email that included this price slash…
Blackmagic Cinema Camera Price Reduction
We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.
We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!
I think people will be able to use the savings to invest in some exciting lenses and rigs to really boost the creative possibilities. The Blackmagic Cinema Camera is a fantastic design that's now well proven. The advantage of the 2.5K sensor is it has enough resolution to eliminate the bayer resolution loss of a HD sensor, but when shooting RAW it produces files that are too not to big to store and work with easily. It's a fantastic solution.
All orders placed that have not yet been filled, can be reduced to the new lower price.
Click the link below to sound off in our forums about this massive price slash to the Blackmagic Cinema Camera!
(cover photo credit: snap from the Blackmagic Cinema Camera page)