Biordi Video Documentary Italy 2012

by Keith AlvendiaLeave a Comment

Also dug out of the email hell that is my inbox… Igor Bertolucci sent in this little documentary he produced that we wanted to share…

Biordi Video Documentary Italy 2012

I am a 5D video filmmaker and manager of an Italian ceramics store in San Francisco. I would like to share with the community a video documentary/commercial I completed this past December to showcase the artists that create the ceramics we sell.

Let me give you a bit of background on myself and the store. I am a long time amateur filmmaker. As fare as I can remember I have had a passion for “the image”. I would define myself more of a cinematographer than a director. I love studying the light, shadow, form, composition, motion, and color tones in a scene. In the years I have created a number of projects, some for hire, others for myself, but was never content with the final projects as I felt I could always do better. With this project, I had the opportunity to dedicate a good deal of time and felt the tools that I had at my disposal were more than adequate for the job at hand. I felt I was in no way limited by the technology and equipment I had at hand, so the final result was a true reflection of the quality work I am able to achieve. This is one of the very few projects that I am truly proud to show and this is why I am writing to various HDSLR blog sites like this one for the very first time.

Biordi Art Imports is a family owned Italian ceramics store in the heart of San Francisco. Anyone familiar with Italian ceramics in the States will most likely know the store. Biordi Art Imports has been in business since 1946 and is one of the first stores, if not the first, to import Italian majolica to the United States. Since it's inception Biordi has strived to bring the finest quality handmade ceramics from masters in all of Italy – from Caltagirone in the south to Faenza in the north and many towns and cities in-between: Firenze, Siena, Deruta and Gubbio to name just a few.

To honor and showcase the artists with which Biordi has been working with for many years, some for many decades, we have produced and created a video documentary to display their work. The view will get to see the modeling, painting, and firing processes as well as completed pieces which are offered in the Biordi store and online. The purpose of this video is to help our clientele, and anyone interested in handmade ceramics, appreciate the masterful artistry involved in creating each and every piece. It is also a journey throughout Italy where this traditional form of art has developed in large cities as well as in small towns, sometimes unknown and hidden between mountainous peeks, since the renaissance.

To make this video I traveled to Italy and filmed the artists at work in their studios in 10 intense days of filming. It was shot on my 5D Mark II running the latest version of Magic Lantern. I shot everything on my tripod, the Gitzo 3541XLS and Vinten Vison Blue head, and four lenses: Canon 50mm f1.4, Canon 85mm f1.8, the Rokinon 35mm f1.4, and the life-saving Sigma 20mm f1.4.

Editing was done in Adobe Premiere Pro CS6, touchups were complete in After Effects CS6, Color Correction with Magic Bullet Colorista, and the animated title and ending credits were created in Apple Motion.

(cover photo credit: snap from the video)


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