Chase Reggee sent us a copy of this note this morning… Technicolor has just announced their recently launched color grading product (that competed with Red Giant's Magic Bullet Looks) has suddenly been shut down and will no longer be supported (as of Sept 30) nor sold.
Color Assist was launched just 7 months ago with this announcement from Technicolor:
Paris (France) & Hollywood (CA) – November 27, 2012 – Technicolor, a worldwide technology leader in the media and entertainment sector, today announces the launch of CineStyle™ Color Assist, the company’s first video color correction and grading software. Designed by the company’s renowned color experts, CineStyle™ Color Assist features high quality, easy to use, real-time color correction for videographers of all skill levels. CineStyle™ Color Assist is available for purchase at www.technicolorcinestyle.com for $99 for Mac and PC. A 7-day trial version is also downloadable for free.
Just a little over a month ago, they also had this announcement “Technicolor Announces Color Assist 1.5, Adds Support for Adobe After Effects” – so this is quite sudden. Heck, we just posted that they'd added support for FCPX.
Technicolor Color Assist shut down announcement
To our valued customers,
As you may know, Color Assist was one of the first projects taken to market by Technicolor through Jumpstart, our project incubator aimed at taking new ideas and developing them into go-to-market solutions.
Technicolor developed and launched Color Assist to provide us with an important opportunity to understand the prosumer content creation market. Based on this understanding we’ve decided to allocate Color Assist resources to other promising initiatives currently being developed within Technicolor, which will better address the prosumer and end-user markets.
As a consequence, we wanted to let you know that Color Assist and Color Assist Looks are no longer available for sale, and that there will be no new updates to the product. We will continue to provide customer support for Color Assist through September 30, 2013. We are also offering customers who have purchased Color Assist within the last 30 days a full refund.
To show our thanks for your support of Color Assist, we’re offering you free access to our Looks packages (normally priced at $19 each). You can download these packages here.
We appreciate all of our loyal customers and remain committed to developing new and innovative ways to address your needs. We’re excited about other initiatives that we currently have in the pipeline and look forward to announcing those in the coming months.
Please don’t hesitate to reach out with any questions at CineStyleHelp@technicolor.com.
Thank you again for your support
General Manager CineStyle
What do you think?
Will this impact you? Were you a Color Assist user?
Thanks again to chase reggee for the tip!
(cover photo credit: snap from the video)