James Knightly sent in this commercial he did for a 57-foot catamaran — and indeed it sounds like a dream gig – something I think we'd all like to try our hands at… filming for several days in an ideal setting!
Bonus… he got to shoot it with a Canon EOS C100
Soterion: Your Adventure Awaits
Now this was a fun shoot. How could it not be?
My mission was to create a commercial for a 57-foot catamaran that does private week-long charters in the British Virgin Islands. Good start, right? Oh also, the owner graciously gave me almost unlimited creative freedom with it- there were no stipulations. The video would play on the boat's website and possibly other chartering companies' sites. He wanted a 2 +/- minute version and a 30 second version.
As I began thinking about how I would approach it, the two most important things to me were:
1) I didn't want the Islands to seem unreal, I wanted them to feel “attainable,” almost “relatable.” Growing up, whenever I saw pictures of the Caribbean, I always assumed the pictures where doctored- the green picturesque water, the palm trees, the hammocks on the beach. Nothing could really look like that. When I traveled there a year or so ago on a separate trip, I realized that the water was actually that color. However, the pictures I had seen were always overly saturated and contrasty.
I wanted to earn the viewer's trust from the very first shot by being honest about how things actually look. I shot Canon Log, so I had to add back in the contrast and saturation in color grading, but I was very careful about how much I dialed in. Accurate, not enhanced. I hope this comes through in the overall look.
2) I wanted this to feel like the boat was a character- the viewer's “noble steed” or tour guide. It enables you to take this journey. I was nervous about this approach because I purposefully did not shoot much of the boat's interior. On the last day, I shot one of the cabins but knew I'd never use the footage. It felt way too much like a real estate video with slow tilts and pans. “Here's the dining room, here's the spacious living room, etc.” It had to be about where the boat could take you, what it enabled you to do. Time will tell if this approach drives business or if I should have made a cheesy sunset montage instead
I shot with my Canon C100 and Nikkor primes- 20, 35, and 55 macro. I also had a 70-200 2.8 is. More than half the shots were recorded to a Pix 240. When I was concerned about weight or speed, I'd forego the Pix and just shoot internally. Most underwater shots were done by my great friend and collaborator, Kenny Abbott, with his GoPro Hero 3. I shot Canon Log, he shot in ProTune. The GoPro footage required a good deal of grading to match color, but the 2.7K was a joy to have.
(cover photo credit: snap from the video)