The Blackmagic Cinema Camera was used to shoot Sesame Workshop’s, the nonprofit organization behind Sesame Street. They recently had a YouTube campaign to achieve one billion views “Sesame Street: Can You Tell-y Me How to Get to a Billion?” and the secret video that was unlocked when one billion views were reached “Counting the “You”s in YouTube.” [tentblogger-youtube Y9hFAn4L05c]
Here's the “secret” video that was unlocked when one billion views were reached “Counting the “You”s in YouTube.” [tentblogger-youtube 0sEUdmtyJ3U]
BMCC notes from the shoot
Some notes from the Blackmagic press release:
- “We weren’t able to scout any locations ahead of time, so we showed up with a small lighting package and the Blackmagic Cinema Camera. The camera is small, light and doesn’t need a lot of accessories, and we were able to leave it rigged so it could be powered up and shooting in seconds,” said Josh Diamond, Director. “Having 13 stops of dynamic range gave us the flexibility to say ‘there’s a lot of nice natural light, so let’s throw up one Kino for fill and shoot.' Also shooting in Log allowed us to protect our highlights much easier.”
- “I was able to hand hold the Blackmagic Cinema Camera for almost six hours without a break, which enabled us to stay on schedule, get extra takes and move between the numerous locations with minimal crew. The camera was critical to the speed we required,” said Timur Civan, DP. “The Blackmagic Cinema Camera gave us the most image quality per pound of any camera out there, and we were able to deliver image quality on par with cameras costing three times as much, but at half the size weight and complexity. It has a great run and gun form factor with a big cinematic look.”
- Shot in ProResHQ, the footage was edited by Sesame Workshop and then sent to Juan Salvo for color grading. Since the footage was shot in Log, Juan ensured the contrast, exposure and saturation were appropriate for each distinct setting, and Resolve's Log grading tools allowed him to dial in exposure and contrast as desired.
What about you?
If Sesame Street can trust the BMCC for helping their One Billion Views Campaign, I definitely feel comfortable using it on my projects!
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Some BTS from the Blackmagic Cinema Camera Sesame Street shoot
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(cover photo credit: snap from the video)