Yes, it has finally happened… Canon has entered the mirrorless camera market with the Canon EOS M! To go along with the new camera, they've also announced 2 new STM lenses and a flash designed specifically for the M. The Canon EOS M with EF-M 22mm f/2 STM Lens will list for $799 and is available for pre-order now (tho it won't be available to ship until October 15)!
While not quite an HDSLR (tho it has the same sensor as the Canon Rebel T4i), the new mirrorless Canon EOS M is very good first step into the future. Canon has been feeling out the market – letting the other manufacturers test the waters in the mirrorless arena but have now decided this is the time to dip their foot in the waters.
Basically, it is a Canon Rebel T4i without the mirror and viewfinder – and that could be good – or bad – depending on your point of view. Personally, I'd have a bit of trouble without a viewfinder. While many of us have gotten used to using the LCD for live view and for filming, many of us still prefer the viewfinder for taking stills. But, like my daughter who uses live view for everything, many are now used to skipping the viewfinder and living without it. Heck, the iPhone doesn't have one so why would a camera need one? HA!
Let us know what you think down in the comments!
Canon released this demo movie as well:
The EF adapter
Here is a good summary from B&H:
- Sensor and Image Processor
High resolution 18.0 MP CMOS APS-C (1.6x crop factor) sensor and high performance DIGIC 5 image processor equal fast functional response, exceptional image quality and sharp detail in both photo and video.
- Full HD Movie
The EOS-M offers Full HD Movie mode with Movie Servo AF for continuous focus tracking of moving subjects, manual exposure control, multiple resolution and frame rates, built-in stereo microphone with a wind filter, manual audio level adjustment, and Video Snapshot with editing. Combined with STM lenses, such as the included 22mm f/2 STM lens, the Movie Servo AF provides smooth, silent auto-focus function, a great benefit when shooting video. The camera automatically splits files larger than 4GB for extended, uninterrupted recording and offers a jack for compatible external microphones.
- ISO Sensitivity
Normal ISO sensitivity on the EOS-M ranges from 100-12800 but expands in High Sensitivity Mode to 25600 for faster shutter speeds and sharper details in low light.
- Hybrid CMOS Auto-focus
Hybrid CMOS AF uses a combination of both Contrast AF, which utilizes the CMOS sensor, and Phase Difference Auto-focus to increase accuracy and auto-focus speed in both photo and video.
- Touch Screen LCD with Touch AF
Thanks to a new construction between the its resin-coated cover and the liquid crystal display, the 3.0″ Clear View LCD monitor keeps glare to a minimum and makes it easy to see your images even in bright light. The 1,040,000-dot resolution is ideal for playback and focusing and the smudge-resistant coating on the LCD preserves the luminosity after multiple touches. Numerous camera operations can be handled by the touch screen including Auto-focus control, whereby you touch the LCD screen on the part of the image you want in focus. Two-finger (multi-touch) control allows you to zoom, scroll images and navigate the menus as you would with a smartphone.
- Lens Compatibility
At this point, Canon has introduced two M series lenses including the 22mm f/2 STM lens that is included in this kit, but the new EF-M mount on the EOS-M camera is able to use any of the huge family of Canon EF and EF-S lenses. The EF-EOS Mount Adapter will be necessary, but this opens up the EOS-M's range of creative possibilities to… endless!
- Noise Reduction
Multi Shot Noise Reduction provides outstanding noise reduction while preserving fine detail in photos at high ISO speeds. With MSNR activated, the camera takes four consecutive shots of the same image, then merges and aligns them, reducing noise and blur.
- Continuous Shooting and Burst Rate
For still photography, the EOS-M can shoot up to 4.3 frames per second for up to 15 shots utilizing an SD card in JPEG. With a UHS-I card that number lifts to 17 shots at 4.3fps. For video, the continuous shooting time in Full HD based on a 16GB memory card is 44 minutes.
- Advanced Imaging Features
Handheld Night Scene and High Dynamic Range are assistive functions that allow all levels of photographers to take advantage of digital advancements to improve their shooting results. HDR, for example, shoots three images of the exact same image simultaneously in various exposures and combines the three into one perfectly balanced photo. This is ideal when shooting images that have both shadow and bright light and those whose subject is lit from behind. The EOS-M also offers seven Creative Filters to enhance your images, including Toy Camera Effect and Art Bold Effect, which makes your photo look like an oil painting.
- Scene Intelligent Auto Mode
Scene Intelligent Auto mode optimizes all of the camera's auto controls to provide the best settings based on the camera's reading of the scene. You compose the shot, the camera does the rest.
The EOS M Digital Camera uses popular SD, SDHC, SDXC memory cards and is even compatible with the newest Ultra High Speed (UHS-I) memory cards.
- Canon EF-M 22mm f/2 STM Lens
The EOS-M kit comes with one of Canon's first M-mount lenses, the 22mm (35mm equiv = 35.2mm) f/2 STM lens. It is a moderate wide-angle prime lens equivalent to a 35mm lens on a full-frame (35mm) camera. It is ultra-slim, befitting the mirrorless camera it is to be attached to and lightweight. The f/2 aperture means lots of light enters your camera and fast shutter speeds are possible even in lower light and the minimum focusing distance of 5.9″ (O.15m). It houses one aspheric lens element and a 7-blade circular aperture which can deliver soft backgrounds and beautiful bokeh. It is an STM lens which stands for stepping motor and this provides a smooth, silent autofocus when used with the EOS-M's Movie Servo AF. Silent auto-focus is all-around great, but particularly useful when shooting video so that the sound of the AF does not interfere with the audio you are recording.
Canon EOS M press release
Canon EOS M press release
Put Your Creativity Into Motion With The New EOS M Digital Camera
The Newest Camera in Canon’s Lineup Delivers Exceptional EOS Full HD Video Quality
with Continuous Autofocus and an Expansive Selection of Lenses
LAKE SUCCESS, N.Y., July 23, 2012 – Combining the perfect blend of advanced video features and excellent still image quality in a convenient size, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the EOS M Digital Camera. Canon has made significant advancements in the realm of professional-quality HD video capture, from advanced CMOS sensor technology to smooth, quiet continuous autofocus. Inspired by EOS technology, the EOS M leverages these core technologies and distills them down to provide outstanding video capture capabilities while retaining high-quality still image capture. When shooting still images, the EOS M camera’s 18-megapixel APS-C-sized CMOS image sensor provides a shallow depth of field, incredible low-light image quality and a wide dynamic range to capture rich gradation and detail. This new addition to the EOS family offers a great solution to videographers and photographers of all levels, with two new lenses designed specifically for Canon’s new camera format – the EF-M 22mm f/2 STM kit lens and the optional EF-M 18-55mm f/3.5-5.6 IS STM lens– and the ability to use the full line of Canon EF and EF-S lenses through the optional Mount Adapter EF-EOS M.
“The EOS M includes a unique feature set making it an ideal movie-making tool, while also offering incredible still image quality on its APS-C-sized CMOS sensor. The camera’s size, image quality, advanced video capabilities and the versatility of Canon’s full lineup of lenses make the EOS M another great option to help our customers record and capture their creative vision,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
Product Specifications and Features:
- EOS Full HD Movie mode with Movie Servo AF for continuous focus tracking of moving subjects also includes:
- Manual exposure control
- Multiple resolution frame rates
- Built-in stereo microphone
- Manual audio level adjustment
- Video Snapshot mode with
- 18.0-megapixel APS-C CMOS sensor
- ISO 100–6400 (expandable to 12800 in H mode) for video recording, ISO 100–12800 (expandable to 25600 in H mode) for still image shooting from bright to dim light and high performance Powerful DIGIC 5 Image Processor for exceptional image quality video and photos
- Hybrid CMOS AF delivers fast autofocus speed for video and photos
- Touch Screen 3.0-inch Clear View LCD monitor II (approximately 1,040,000 dots) with smudge-resistant coating features multi-touch operation allowing photographers to use familiar gestures such as “pinch-to-zoom” and “swiping” to scroll between pictures and Touch AF for an easy and intuitive video capture experience
- Scene Intelligent Auto mode delivers expertly optimized photos and scene detection for amazing results even when shooting at night
- Advanced imaging features like Handheld Night Scene mode, HDR Backlight Control mode, and seven Creative Filters provide added versatility
- Multi-shot Noise Reduction helps preserve precious detail in photos at high ISO speeds
- Compatible with SD/SDHC/SDXC memory cards, including new Ultra High Speed (UHS-I) cards
- Compatible with all Canon Speedlite accessories including the new Speedlite 600EX and Speedlite Transmitter ST-E3-RT
- Compatible with Canon’s GPS Receiver GP-E2
An Advanced Video Capture Device
The EOS M utilizes Canon’s Hybrid CMOS AF system to deliver fast autofocus speed for both video and photos. The Hybrid CMOS AF system truly shines when shooting video with EOS Full HD Movie mode including Movie Servo AF for continuous autofocus and tracking of moving subjects. The Hybrid CMOS AF system is located on the CMOS sensor itself and combines phase-difference AF and contrast AF to achieve operational stability, speed and precision. The Movie Servo AF function on the EOS M is enabled by default which keeps images on the rear screen in constant focus, even before the shutter is pressed. This continual focus makes for sharp video capture in a snap or to help reduce shutter lag due to focusing when still images want to be shot. The camera employs three AF methods for video and photos, Face Detection & Tracking AF, Multi-Point AF for automatic selection and Single-Point AF, where users select one of 31 AF points. Through the camera’s touch-panel operation, subject recognition and tracking is engaged at the touch of a finger, allowing users to track subjects accurately and focus on intended subjects with ease. In addition to subject tracking, the touch-panel LCD allows for simple, intuitive operation, menu navigation and touch features making it easy to shoot video and photos.
Thanks to Canon’s new Stepping Motor (STM) technology, when using either of the newly announced M-series lenses – the EF-M 22mm f/2 STM kit lens or the optional EF-M 18-55mm f/3.5-5.6 IS STM lens – the AF system remains silent, helping ensure users only capture the sound of the scene being recorded. The EOS M also features manual audio level control to 64 levels, a built-in stereo microphone, which includes a wind filter and an attenuator function to reduce audio distortion in extra loud situations. The EOS M records MPEG-4 AVC H.264 video as an .MOV file in a range of NTSC and PAL professional frame rates, including 1080p Full HD video at 30p (29.97), 24p (23.976) and 25p, 720p HD video at 60p (59.94) or 50p and Standard Definition video at 30p (29.97) or 25p.
In addition to the creativity afforded by over 70 compatible lenses, the EOS M also includes Picture Style settings – including custom Picture Styles – when shooting video, allowing users to adjust color settings the same as when shooting still images. The camera also includes Canon’s Video Snapshot mode for an easy way to record and create a fun highlight reel that can be easily shared. Video Snapshot mode combines a series of short video clips into a single file, all in-camera. Through the camera’s touch-screen controls users can delete, cut or re-order the clips in-camera for quick and easy editing.
Optical Diversity: New M-Series Lenses and Accessories
Along with the EOS M, Canon is also introducing two new M-series lenses – with new EOS M mounts –that include STM technology allowing for smooth and silent focusing when paired with Hybrid CMOS AF.
The EF-M 22mm f/2 STM kit lens is ideal for shooting video and still images. The fixed focal length lens has a great capacity for gathering light with an incredible aperture of f/2 and when combined with the camera’s APS-C image sensor, provides beautiful bright images and background blur for both video and stills. For more focal range versatility, Canon is also introducing the new EF-M 18-55mm f/3.5-5.6 IS STM, which provides videographers and photographers with a variable zoom range for general use with video recording or photographing. Both lenses are designed specifically for use with the EOS M digital camera.
In addition to the two lenses, any of Canon’s EF and EF-S lenses can be used with the EOS M with the optional Mount Adapter EF-EOS M. The EOS M camera’s strong magnesium and stainless steel frame provide the durability and rigidity to support the full line of EF and EF-S Lenses in a lightweight convenient design. Using the adapter allows the camera to be fully integrated into the EOS ecosystem of lenses, adding creative options and versatility to this powerful camera.
Ideal for use with the EOS M[i], Canon is also announcing a new compact and lightweight flash unit, the Speedlite 90EX, designed for the photographer on the go. The Speedlite 90EX is capable of coverage for 24mm wide angle lenses (35mm equivalent) with maximum guide numbers of 30 feet (9 meters) at ISO 100. The flash unit can be controlled wirelessly for creative multiple flash shoots and uses the standard Canon EOS hot shoe mount for compatibility with all EOS DSLR cameras and PowerShot digital cameras that include a hot shoe.
The EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be available in October for an estimated retail price of $799.99. A white version of the EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be exclusively available through the Canon Online store,shop.usa.canon.com.
The new EF-M 18-55mm f/3.5-5.6 IS STM lens, Mount Adapter EF-EOS M and Speedlite 90EX will all be available in October at an estimated retail price of $299.99, $199.99 and $149.99 respectively.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine’s World’s Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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(cover photo credit: snap from the folks at Canon)