Canon’s new EF 40mm f/2.8 STM “pancake” lens – buy one and support Elephants

by planetmitch3 Comments

planet5D is teaming up with canonrumors.com for the coming weekend — if you purchase this cool new lens thru this B&H link this weekend, all affiliate income will go to charity!

Canon EF 40mm f/2.8 STM $199 (Preorder to benefit the Big Life Foundation)

See more about the “Big Life Foundation” below!


New Lenses

(note, this is extracted from the Canon Rebel T4i announcement – which included the announcement of 2 lenses, but pre-order is only available for the pancake and that's for charity!)

New STM Lenses

To leverage the unique, new shooting functions of the EOS Rebel T4i, such as EOS Full HD Movie with continuous AF, Canon is introducing two new unique lenses, the new EF-S 18-135mm f/3.5-5.6 IS STM lens and new EF 40mm f/2.8 STM lens. Both new STM lenses include Canon’s new Stepping Motor technology, which allows the lenses to smoothly and silently focus, and when used in combination with Canon’s new EOS Rebel T4i Movie Servo AF feature, achieve continuous AF while recording video. The new stepping motor technology in both lenses quietly focuses allowing the EOS Rebel T4i’s stereo microphone to only record the sounds of the scene being shot.

The versatile EF-S 18-135mm f/3.5-5.6 IS STM lens offers the right combination of size, weight, image stabilization and focal length, allowing photographers to capture wide-angle or telephoto photographs and video. This lens is a great option for photographers who may only want to carry one lens with them for both wide landscapes, and close-ups. Appearing for the first time in a Canon EF lens is Dynamic IS (Movie Shooting Mode only) that uses a wide image stabilization correction range to help ensure steady video even when shooting while walking.

The new EF 40mm f/2.8 STM lens offers an ultra-slim, lightweight design that helps photographers avoid overwhelming their subjects with a large lens and to remain discreet in sensitive shooting situations without compromising performance. The “pancake-style” lens boasts an aperture of f/2.8 making it an ideal lens for capturing portrait stills or stunning video. The lens is under an inch thick when attached, making it easy to carry and fit conveniently into a purse or pocket.

Pancakes for Good – The Big Life Foundation Fundraiser

Buy a Pancake, Save an Elephant!
I have wanted to do some kind of fundraising for a cause we all believe in here at Canon Rumors, and one of those causes is Nick Brandt's Big Life Foundation.

How it will work
For every Canon EF 40mm f/2.8 STM pancake lens pre-ordered and shipped from B&H Photo between Friday, June 8, 2012 @ 12:01AM EST (GMT -5) and Sunday, June 10, 2012 @ 11:59PM EST (GMT -5), I will donate the Canon Rumors affiliate commission (the small percentage I make on a sale) to the Big Life Foundation. Keep in mind, the lenses won't be shipping this weekend, but we will count them when they do ship.

pre-order the Canon EF 40mm f/2.8 STM thru B&H!

What's The Big Life Foundation?

Founded in September 2010 by photographer Nick Brandt in urgent response to the recent dramatic escalation in poaching across much of Africa, Big Life Foundation is a non-profit organization dedicated to the conservation of Africa’s wildlife and ecosystems.

With one of the most spectacular elephant populations in Africa being rapidly diminished by poachers and increasing human/wildlife conflict, the Amboseli ecosystem that straddles Kenya and Tanzania is the Foundation's large-scale pilot project.

Why Does Canon Rumors Care?
I've been to Amboseli and photographed the elephants there. It was my first experience in Africa, and one that will be with me forever. The thought of protected animals being killed just because of financial constraints just doesn't seem right to me. I don't want to sound over-dramatic, but the thought of not being able to take my family to Kenya to see the elephants of Amboseli is troubling.

Links: The Big Life Foundation | Nick Brandt | Donate Directly

(cover photo credit: snap from Canon)


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Comments

  1. Lillian Baulding

    Hi:
    I see here that this lens is made to go with the t4i’s silent auto focus mode, but how useful is it for the t3i?

    Cheers, Lillian

  2. William Sommerwerck

    Some years ago, when I was forced to sell my Olympus OM outfit, the only lens I kept was the 40/2 pancake lens. A 40mm lens for a full-frame camera is a general-purpose lens — arguably even a “walking around” lens — so why such a slow speed? A 40/2 would require six elements, rather than the four of an f/2.8 (presumably a Tessar). Big deal.

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