Chipotle’s “Back to the Start” Ad Shot With Canon 5D Mark II

by planetmitch1 Comment

If you're into stop motion, this short is something you have to see! Shot with the Canon EOS 5D Mark II, it packs a message about farming, and is an ad for a restaurant, but that's not the point… there's a boatload of man-time in creating something like this – amazing dedication if you ask me! In the BTS video at the bottom of the post, you hear about the whole process – and one little snippet: There are 842 trees in this short – all made by hand! Heck, even the planning that went into this is mind boggling.


Back to the Start

BTS

Some behind the scenes info from the page where I found it…

Chipotle’s “Back to the Start” Ad Shot With Canon 5D Mark II DSLR

I went to see Killer Elite this weekend. Before the show and trailers was this beautiful 2-minute animation depicting a farmer’s life: his little pig farm growing into a successful, industrialized livestock factory, when in a pang of consciousness he realizes he’s been doing it wrong. He needs to go “back to the start”. And there, it ties in to the hook of Coldplay’s “The Scientist” which is stunningly rendered by Willie Nelson. It all passes by as a single tracking shot, tagged with a sign that reads “Cultivate a Better World”.

Chipotle has shared a behind the scenes look into the production of this stop-motion animated ad, and while watching it i spotted a Canon DSLR, which appears to be the 5D Mark II, obviously shooting stills and not video (stop motion).

via Chipotle’s “Back to the Start” Ad Shot With Canon 5D Mark II DSLR | miahz.com.

The amazing BTS video!

What do you think?

Do you have the patience to create a project like this? What did it cost to produce I wonder?

(cover photo credit: snap from the video)


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Comments

  1. Ellsworth

    Very impressive. Without this BTS: It’s just another commercial.
    Amazing. Thanks for sharing.

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