There's a terrible condition that's spreading among filmmakers and videographers all over the world. I call it video creep, and if you suffer from it, chances are you could be hurting your business.
What is video creep?
What is video creep you ask? It's a term I totally made up. It was inspired by a term I learned while working in the software industry: feature creep. That's the process of adding more and more features to a program, making the code bloated and extending the release date. Ergo, video creep is the process of adding more and more videos to your Vimeo or YouTube account or portfolio, just because you have them. Maybe it's because you think the more videos you have online, the more important or “busy” you'll look. If clients see you do a lot of work, naturally they'll think “Wow, this guy/gal is busy! They must be really popular.” Here's the problem. There's a good chance not all of those videos are ones you should be showing potential clients. If you're honest, you'd agree that some of them really are not your best work. In fact, some of them may actually be pretty bad in comparison to what you know you could do (maybe it was a client who didn't have the budget to do what you're normally known for). Whatever the case, you need to be very intentional about which videos you put online, anywhere.
Whenever deciding to post a video online, ask yourself these questions:
- Is this the kind of project I want to sell?
- Is it representative of my brand? (e.g. If I shoot somebody's wedding, I will not add the video to my company's online portfolio because that's not what we do.)
- Is the quality commensurate with what I want to be known for?
If you cannot answer “yes” to ALL of these questions, don't make the video public. In fact, as your skill progresses, you should make a point to go back to all your old videos and take down the ones which at the time might have been all “yes'es” but now would garner a “no” or two.
You never know how a potential client might come across a video you have posted. First impressions are everything. Do really want the first impression they get of you to be something anything less than your best?
(cover photo credit: snap from logos)