Electronic Arts uses Canon HDSLR to make ‘SHIFT 2 Unleashed’ inside the race car

Electronic Arts uses Canon HDSLR to help make ‘SHIFT 2 Unleashed’

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Electronic Arts uses Canon HDSLR to help make their latest incarnation of the video game ‘SHIFT 2 Unleashed' – this is pretty cool – when you watch the video, I think you'll be impressed.

Disclaimer: I have written EA and the game company that appears to have written the game for EA (Slightly Mad Studios) on many occasions in the last couple of months – but I've gotten no confirmations – not even replies – maybe I'm doing it wrong. But, you can see from the image capture, there's definitely a Canon HDSLR in there! It could be any of them, I have no confirmation from anyone, but it is there. I'm still guessing it is a Canon EOS 5D Mark II (reviews)


Redrock Micro


The evidence

Electronic Arts uses Canon HDSLR to make ‘SHIFT 2 Unleashed’ inside the race car

Electronic Arts uses Canon HDSLR inside the race car

The demo

(Watch it in 720p!)



Racing is exhausting. Racing is violent. Racing is fluid. Racing is not muted, static or uninspiring. When you take to the track SHIFT 2 Unleashed for the first time, you'll feel a rush you've never felt before in another racing game.

Top racecar drivers, including Tommy Milner, Edward Sandstrom and drift champion Vaughn Gittin Jr. all spent a great deal of time with the team at Slightly Mad Studios, helping make SHIFT 2 Unleashed the most realistic racing game you'll ever play.

If you wanted an authentic racing experience, look no further than SHIFT 2 Unleashed. The new ‘helmet cam' view puts you inside the heads of the best racecar drivers, who are always plotting their next move on the track, and drifters, who need to avoid walls at all costs.

As you'll see in this video, no detail was too minute, nothing was left to chance and every possible element of real racing was covered during the development of SHIFT 2 Unleashed. Take the most realistic racing game on the planet for a spin on March 29 and you'll see what we mean. SHIFT 2 Unleashed is real racing.

My apologies as well to whomever sent me this tip months ago – I didn't write down who you were.

(cover photo credit: snap from the video)

Zeiss Cinema Lenses

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