We've been investigating the firmware we reported on Thursday and have been granted this exclusive additional information. We've been given nothing to prove that this software is real yet, so we're posting this just as it was given to us – and we've been told that 11:11pm EST is still the time where the software will be released. “URL will be available at 11:11. There will be a link in the youtube video that will go up at 11:11.” If this is real, then we got a great scoop – if it isn't, well.. let's not go there.
UPDATE: We've all been had – here's the video they just posted:
UPDATE Jan 2:
Ok, we were scammed – we admit it. We've removed the video so they don't get any more hits from us. We left this post online to let people know it was a hoax. We also removed the “exclusive” information that originally was below.
Lesson learned. From now on, before reporting stuff like this, we'll get a copy of the software in hand.
Running a blog that reports news is difficult to learn your way around. Hindsight shows it was the wrong thing to do – they played us all. But in looking at what news media does, they report “breaking stories” – reporting on something that is developing before they know all the facts.
Let's admit it – blogs live on traffic. We're paid by advertisers for views on their ads and we need to have stories to report. There's also competition between blogs to be the “first to report” or “exclusive” info. These guys played me on that one. I asked for exclusive and they gave it to me. Tho I almost didn't report it because I was still incredibly skeptical, but I went with my urge to have something nobody else had. And got burned.
I'll use this as a lesson going forward. That's how we learn – we make mistakes. If we don't learn, that's when we really fail.
Thanks for your patience with planet5D and the other blogs who reported this as we learn from our mistakes. We'll continue to bring you the best HDSLR news and information on the planet, but we'll be just a bit more cautious about it.
(Photo credit: snap from the video)