Coca-cola is sponsoring a 3 year ‘crowd-focused' ad campaign for their energy drink BURN and this crazy hot skateboarding video called “Burn” was shot on the Canon EOS 5D Mark II (reviews) according to creativity-online.com. The DOP on this shoot was Greig Fraser.
Steve Berra (The Berrics) joins Mexican skaters Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino for this Burn Ignite film, shot on location in Mexico City.
“fire real. real fire. fire is real. shit burnt. burnt my back. burnt Luis' neck. Burnt while we were burning. shit was hot. fire real. real” – @steve_berra
More info was found on the hoaxville site:
Directed by fellow Exiteer Garth Davis and shot by Greig Fraser, who tells me â€œthere were no lights used at allâ€ during the shoot. It was also made with a small crew, the only way of making (in this circumstance), the seemingly impossible, possible.
Ride was the â€˜main eventâ€™ film that my film Playground… and my friend Jonoâ€™s film Peepshow was made in support of.
Greig used Panovision â€˜filmâ€™ lenses on the 5D (using a PL mount). Which makes the 5D even more viable aesthetically. I have seen Ride at full rez and itâ€™s even more beautiful. It would be just as stunning blown up and projected onto a cinema screen as well Iâ€™m sure. Screw you little cinematographer bear!
I contacted the guys and they sent this little tidbit:
The films were all shot on the Canon EOS 5D Mark II with minimal crews and lighting. ‘Ride' used Panovision lenses as you can see in our Flickr album flickr.com/â€‹photos/â€‹burnenergydrink/â€‹sets/â€‹72157624614902802/â€‹
The films were left as unscripted as possible.
They highlight types of fierce creative expression, the kind of creativity Burn nurtures and supports across Europe.
I still don't know if the leap between the buildings was real or fake – what do you think? Sound off in the comments! Oh, and will this make you drink more Coca-cola?
(Photo credit: snap from the video)