Coca-Cola sponsors “Ride” a Canon EOS 5D Mark II flaming hot skateboarding video

by planetmitch6 Comments

Coca-cola is sponsoring a 3 year ‘crowd-focused' ad campaign for their energy drink BURN and this crazy hot skateboarding video called “Burn” was shot on the Canon EOS 5D Mark II (reviews) according to The DOP on this shoot was Greig Fraser.

Redrock Micro

Steve Berra (The Berrics) joins Mexican skaters Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino for this Burn Ignite film, shot on location in Mexico City.

“fire real. real fire. fire is real. shit burnt. burnt my back. burnt Luis' neck. Burnt while we were burning. shit was hot. fire real. real” – @steve_berra

More info was found on the hoaxville site:

Directed by fellow Exiteer Garth Davis and shot by Greig Fraser, who tells me “there were no lights used at all” during the shoot. It was also made with a small crew, the only way of making (in this circumstance), the seemingly impossible, possible.

Ride was the ‘main event’ film that my film Playground… and my friend Jono’s film Peepshow was made in support of.

Greig used Panovision ‘film’ lenses on the 5D (using a PL mount). Which makes the 5D even more viable aesthetically. I have seen Ride at full rez and it’s even more beautiful. It would be just as stunning blown up and projected onto a cinema screen as well I’m sure. Screw you little cinematographer bear!


I contacted the guys and they sent this little tidbit:

The films were all shot on the Canon EOS 5D Mark II with minimal crews and lighting. ‘Ride' used Panovision lenses as you can see in our Flickr album​photos/​burnenergydrink/​sets/​72157624614902802/​
The films were left as unscripted as possible.

They highlight types of fierce creative expression, the kind of creativity Burn nurtures and supports across Europe.

Burn Ignite :: Ride :: feat Steve Berra (OFFICIAL HD) from Burn Ignite on Vimeo.

I still don't know if the leap between the buildings was real or fake – what do you think? Sound off in the comments! Oh, and will this make you drink more Coca-cola?

(Photo credit: snap from the video)

Zeiss Cinema Lenses


    1. Not ‘faked’ digital FX. The building jump was most likely an FX shot too. Most building tops are not so friendly to skateboarders.

  1. Fire do not look produced. And its cheaper to actually film, then to pay for so perfect FX… there is the team of people to put the fire down any way and now one who is moving on the skate board will not burn. Cloths are not soft on the back, you can see that. It’s clearly a burning stunt. You can see there is a flame and after a smoke coming from the fire source, and it has real behavior in the wind. Go and watch again, definitely not fake.
    But great stuff: timeless
    What else to expect from Coca Cola:) But the best ideas are definitely this simple!
    I love it!

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