Redrock Micro announces microEVF – a new electronic viewfinder

by planetmitch11 Comments

Redrock micro has given planet5D this exclusive preview – today, they're announcing a brand new electronic viewfinder for HDSLR cameras called the microEVF. They will be making a presentation of this new device this afternoon at 4pm at the photocine expo and we'll have video for you in the next couple of days.

Discuss your thoughts about the two different EVFs in our planet5D forum thread “the HDSLR EVF war


Redrock Micro


planetMitch spoke with Redrock's Brian Valente who gave us some of the details…

The microEVF is the first dedicated electronic viewfinder built for HDSLR. This is distinctly different than the current viewfinders on the HDSLR market – all of those are attached to the LCD in some form and magnify the LCD image. This new microEVF is electronic and like traditional viewfinders on video cameras that have a separate viewfinder with eyecup giving you the ability to have camera next to you.

The microEVF will take the HDMI feed directly from the camera. Brian also told us that you'll be able to run this off of small consumer batteries and it will have a battery life of approximately 15-20 hours.

And it will be surprisingly inexpensive… with an estimated price of $595.


ikan


Here's the press release from Redrock:
Hollywood, CA – Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new patent-pending Redrock microEVF electronic viewfinder for HDSLR cameras. This is the first electronic viewfinder designed from the ground up specifically for HDSLRs, emphasizing compact lightweight design, superior resolution, and incredible affordability.

The popularity of HDSLRs such as the Canon 5D MKII for video and motion photography has skyrocketed in recent years, but the camera body is not ideal for video. The first generation of solutions for monitoring currently available –attaching an optical viewfinder to the back of the camera’s LCD screen –severely limit placement of the viewfinder and camera body and eliminate possibility of using additional monitors for camera assistants or directors. The new Redrock microEVF is an external electronic viewfinder that connects to the camera body and can be placed anywhere for maximum comfort and stability, and can be part of a multi-monitoring solution.

The microEVF uses a custom made state-of-the-art backlit LED fitted in an attractive, ergonomic housing.

Key features of the microEVF include:

* A full color HD viewfinder designed specifically for the compact, lightweight needs of HDSLR cameras. The microEVF weighs in at less than 8oz.

* Ultra-high resolution display that is higher resolution than the Canon EOS cameras’ rear LCD and even the Red BOMB EVF from Red Digital Cinema.

* LED backlight maintains bright crisp picture with minimal power consumption

* Electronic assist features that will be announced closer to production release

* Infinitely configurable mounting options to position the microEVF exactly where desired

* Self-contained battery and low power consumption for a full day’s continuous viewing

“We feel it’s time for a better approach to HDSLR camera monitoring,” said James Hurd, Chief Revolutionary for Redrock Micro. “The microEVF meets this need with an elegantly designed, compact solution that is not only affordable, but also sets a high standard for features and performance.”

The microEVF also compliments advanced camera crews by working alongside external monitors, such as a monitor for the assistant cameraman, or one for a director or video village. The microEVF is compatible with any HDSLR or video camera that provides HDMI output while recording. Cameras known to be compatible include the Canon 5D MKII, Canon 7D, Canon 60D, Canon T2i, Canon 1D MKIV, Nikon D3s, Nikon D300s,

Pricing and Availability

microEVF is amazingly priced at $595. Availability has not yet been announced. More information can be found at www.redrockmicro.com/evf

About Redrock Micro

Redrock Micro revolutionized independent film production in the early 2000s with the M2 Encore cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning depth-of-field adapters, support rigs, focus controllers, and advanced cinema accessories. More information can always be found at redrockmicro.com.


Blogger's disclaimer: Redrock Micro is an advertiser with planet5D (and we really really appreciate that!)

(Photo credit: snap from planetMitch at the photoCine Expo)

Zeiss Cinema Lenses

Comments

  1. I’ve been looking for one of these for awhile. I was excited to hear about Cineroid’s offering which has an HDMI loop-through (can attach a monitor to the EVF so that one may have the EVF and a secondary monitor at the same time), but not excited about the price. This looks good…but does it have the loop-through capability?

  2. Author

    Yes Richard!

    When i get home and get the video edited and uploaded, you’ll see Brian talking about splitting the feed and having another monitor (demoed with a Marshall monitor).

    1. Author

      I should clarify as I’ve learned more since my first answer. In terms of what I think is the pass thru from the unit directly, I think the answer is no. There’s only one HDMI plug on the unit I saw – and in the demo, Brian was using an “off the shelf HDMI splitter” to do the demo to the monitor. So that may make a difference to you.

  3. Pingback: HDSLRs Could Really Use a Viewfinder. Redrock Micro Shows One - NoFilmSchool

  4. I thought that when shooting video the quality of the HDMI output drops. Is this not right?

    1. Author

      On the 5D2, the signal drops to 480 that’s correct. I believe the others have higher resolutions, but they drop as well.

    1. Author

      I probably should update the story as redrock might be adding that… they’ve added this to their EVF page:

      “microEVF Advanced Electronic Assist Features* to be announced”

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