Redrock micro has given planet5D this exclusive preview – today, they're announcing a brand new electronic viewfinder for HDSLR cameras called the microEVF. They will be making a presentation of this new device this afternoon at 4pm at the photocine expo and we'll have video for you in the next couple of days.
planetMitch spoke with Redrock's Brian Valente who gave us some of the details…
The microEVF is the first dedicated electronic viewfinder built for HDSLR. This is distinctly different than the current viewfinders on the HDSLR market – all of those are attached to the LCD in some form and magnify the LCD image. This new microEVF is electronic and like traditional viewfinders on video cameras that have a separate viewfinder with eyecup giving you the ability to have camera next to you.
The microEVF will take the HDMI feed directly from the camera. Brian also told us that you'll be able to run this off of small consumer batteries and it will have a battery life of approximately 15-20 hours.
And it will be surprisingly inexpensive… with an estimated price of $595.
Here's the press release from Redrock:
Hollywood, CA â€“ Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new patent-pending Redrock microEVF electronic viewfinder for HDSLR cameras. This is the first electronic viewfinder designed from the ground up specifically for HDSLRs, emphasizing compact lightweight design, superior resolution, and incredible affordability.
The popularity of HDSLRs such as the Canon 5D MKII for video and motion photography has skyrocketed in recent years, but the camera body is not ideal for video. The first generation of solutions for monitoring currently available â€“attaching an optical viewfinder to the back of the cameraâ€™s LCD screen â€“severely limit placement of the viewfinder and camera body and eliminate possibility of using additional monitors for camera assistants or directors. The new Redrock microEVF is an external electronic viewfinder that connects to the camera body and can be placed anywhere for maximum comfort and stability, and can be part of a multi-monitoring solution.
The microEVF uses a custom made state-of-the-art backlit LED fitted in an attractive, ergonomic housing.
Key features of the microEVF include:
* A full color HD viewfinder designed specifically for the compact, lightweight needs of HDSLR cameras. The microEVF weighs in at less than 8oz.
* Ultra-high resolution display that is higher resolution than the Canon EOS camerasâ€™ rear LCD and even the Red BOMB EVF from Red Digital Cinema.
* LED backlight maintains bright crisp picture with minimal power consumption
* Electronic assist features that will be announced closer to production release
* Infinitely configurable mounting options to position the microEVF exactly where desired
* Self-contained battery and low power consumption for a full dayâ€™s continuous viewing
â€œWe feel itâ€™s time for a better approach to HDSLR camera monitoring,â€ said James Hurd, Chief Revolutionary for Redrock Micro. â€œThe microEVF meets this need with an elegantly designed, compact solution that is not only affordable, but also sets a high standard for features and performance.â€
The microEVF also compliments advanced camera crews by working alongside external monitors, such as a monitor for the assistant cameraman, or one for a director or video village. The microEVF is compatible with any HDSLR or video camera that provides HDMI output while recording. Cameras known to be compatible include the Canon 5D MKII, Canon 7D, Canon 60D, Canon T2i, Canon 1D MKIV, Nikon D3s, Nikon D300s,
Pricing and Availability
About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 Encore cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning depth-of-field adapters, support rigs, focus controllers, and advanced cinema accessories. More information can always be found at redrockmicro.com.
Blogger's disclaimer: Redrock Micro is an advertiser with planet5D (and we really really appreciate that!)
(Photo credit: snap from planetMitch at the photoCine Expo)