“I just got back from Toronto where we shot ( I directed it and amazing photographer + DP Simon Duhamel did the camera work ) a viral video for McDonalds. It was shot on 3 x 5D Mark II, one of them with a Zacuto rig – we did a lot of live action for a making of to be online within a week. We shot it in the day time, edited at night and it was online the day after.”
To kick off the first day of McDonald's Free Coffee promotion (running November 16- 29, 2009), McDonald's created a unique Stop Motion video showcasing an artist's troupe building a mural made entirely out of McDonald's coffee. It's Causing Quite a Stir!
– Directed by Sylvain Dumais
– Music by Benjamin Pinkerton
(Photo credit: snap from the video)